@oct2pus @harris @misc @tchambers i know, I was working for tumblr when the Twitter thing happened and we scrambled to put together a project. I was the one supposed to do all the web UI work.
Once my backend counterpart did some initial investigation and scoping, and it became obvious it was a complex task and that it would become a cost center without any chance to generate any cashflow, the project was quietly put on long-term hold.