Nice (not) two-step by the NY Times. Fire the sports staff, replace them with staff from the recently purchased Athletic -- which costs extra -- and voila you've raised prices for anyone who was reading the sports coverage.

https://www.msn.com/en-us/sports/more-sports/the-new-york-times-disbands-sports-department-and-will-rely-on-coverage-from-the-athletic/ar-AA1dFUv3

Bonus for management: Athletic is non-union, unlike the mother ship.